Before chasing my passion for the outdoors to Colorado, I cut my teeth in New York City at one of the biggest entertainment agencies in the world. It was at CAA that I refined my skills in sales, sponsorships, brand activation planning, project management, and strategy in the sports and entertainment space. I gained exposure to national brand campaigns and worked on multi-million-dollar sponsorships including Tissot x NBA, Modelo x Rolling Loud music festival, and (my personal favorite), Pacifico x U.S. Ski and Snowboard Team.

As a brand ambassador on the 74th annual Warren Miller national film tour, I liaised daily with both local and national brand partners to bolster the on-site activation energy at each tour stop. I created seamless and successful partnership experiences by ensuring that deliverables were met and that partners were given the most exposure possible on-site.

At Unlisted Brand Lab, I honed my brand-building and project-management skills. I worked cross-functionally with each part of our marketing team to create consumer product launches from the ground up including budget management, building the brand’s mission statement, tone of voice, target consumer, campaign narratives, and product launch plans.