Some brands are just special.

They have a mission, a soul, a depth that sets them apart - and they deserve someone who sees that, feels it, and is willing to go there. I’m Peighton McRobie - a brand consultant and strategist who doesn’t just deliver the work. I take care of the brand.

Whether I’m executing campaigns, shaping a brand’s voice, or writing content that’s meant to grab your audience, my approach is always grounded in one simple strategy:

clarify the message, ensure consistency across every touchpoint, and create meaningful connection with the audience.

Because when a brand is built on something real, it deserves someone who treats it that way.

Previous work

  • Before chasing my passion for the outdoors to Colorado, I cut my teeth in New York City at one of the biggest entertainment agencies in the world. It was at CAA that I refined my skills in sales, sponsorships, brand activation planning, project management, and strategy in the sports and entertainment space. I gained exposure to national brand campaigns and worked on multi-million-dollar sponsorships including Tissot x NBA, Modelo x Rolling Loud music festival, and (my personal favorite), Pacifico x U.S. Ski and Snowboard Team.

  • At Unlisted Brand Lab, I honed my brand-building and project-management skills. I worked cross-functionally with each part of our marketing team to create consumer product launches from the ground up including budget management, building the brand’s mission statement, tone of voice, target consumer, campaign narratives, and product launch plans.

  • As a brand ambassador on the 74th annual Warren Miller national film tour, I liaised daily with both local and national brand partners to bolster the on-site activation energy at each tour stop. I created seamless and successful partnership experiences by ensuring that deliverables were met and that partners were given the most exposure possible on-site.