Before relocating to Colorado, I worked in New York at Creative Artists Agency, where I built experience in sponsorships, brand activation, project management, and strategy within the sports and entertainment space. My work included exposure to national campaigns and multi-million-dollar partnerships such as Tissot x NBA, Modelo x Rolling Loud, and Pacifico x U.S. Ski & Snowboard.

As a brand ambassador on the 74th annual Warren Miller film tour, I worked closely with local and national partners to support on-site activations across tour stops nationwide. I helped create seamless partner experiences by managing deliverables, maintaining brand visibility, and ensuring each activation felt thoughtful and well-executed.

At Unlisted Brand Lab, I strengthened my skills in brand building and project management, working cross-functionally to support consumer product launches from the ground up. My work spanned brand positioning, mission and messaging development, tone of voice, target audience definition, campaign narratives, and launch planning.